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The Secret of Chanel No 5: The Intimate History of the World's Most Famous Perfume - Tilar J Mazzeo [epub]

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Description

 							
  With its rich golden
hue, art deco–inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume.
Reverently known among industry insiders as "le monstre" — the monster — it is arguably the most coveted
consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance,
introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions
of devoted consumers?
  
  The Secret of Chanel No. 5 is Tilar J. Mazzeo's far-ranging and fascinating search
beyond the stuff of legend to uncover the full story of No. 5's creation, iconic status, and extraordinary success.
Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed
businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields
where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And
she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel's flagship boutique, where six decades ago
American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their
girls back home.
  
  A blend of evocative history and thoughtful research, here is a glittering account of
where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5. 						

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